Top 5 Beauty Retail Apps Performance in Italy Q4 2023

Throughout the fourth quarter of 2023, the top 5 beauty retail applications in Italy showcased varied trends in downloads and weekly active users. Below is a detailed overview of their performance data, sourced from Sensor Tower.

Notino: profumi e cosmetici experienced significant fluctuations in downloads, peaking at around 54.6K in the week of December 4. Weekly active users for the app also showed a notable rise, reaching approximately 101K in the same week, before declining to 53K by the end of the quarter.

Douglas - Parfüm & Kosmetik saw a steady increase in downloads, with a high of 23.6K in the week of November 13. Weekly active users trended upwards as well, peaking at around 73.3K during the same period, before stabilizing around 60K towards the end of December.

versione obsoleta - Sephora experienced a gradual increase in downloads, reaching a maximum of 22.4K in the week of December 11. The app's weekly active users showed a consistent upward trend, peaking at approximately 67.6K in mid-December.

Marionnaud exhibited a moderate rise in downloads, with a peak of 5.3K in the week of December 18. However, data for weekly active users was not available for this app.

LOOKFANTASTIC: Beauty & Makeup showed relatively stable download numbers throughout the quarter, with a slight peak of 1.8K in the week of November 6. Weekly active users remained fairly consistent, hovering around 10K, with a small increase to 10.2K in the last week of December.

For more detailed insights and data, visit Sensor Tower.